Are you looking for a way to save time and improve communication between your sales and marketing teams? Thanks to advances in technology, there are many inexpensive tools available to help your business run more efficiently. Read on to learn three time-saving solutions for your sales and marketing teams.
Social Media Scheduling Tools
Social media scheduling tools allow you to schedule your social media posts in a centralized location. By linking your social media accounts, you give the software permission to schedule your posts on your behalf. This tool is a must-have for any social media marketer due to the amount of time it saves by eliminating the need to jump between social media platforms performing tasks. It also helps you post at peak times for each platform. According to Influencer Marketing Hub, one of the best times to post on Instagram is 2am, but you don’t want to be up then. Some services also alert you to engagement activity and allow you to respond from within their platform. You will begin to wonder how you ever functioned without them.
Shared Content Idea Bank
According to Solofire, as much as 80% of marketing content goes unused by sales teams. Partly, this happens because of limited communication between sales and marketing teams. Creating a shared-content idea bank streamlines information and communication by making it available in a centralized location that everyone can access. This information doesn’t have to be limited to just content ideas. When your sales and marketing departments have access to each other’s metrics and goals, then it is easier to ensure everyone is on the same page and working for the greater good of the company. There are many software tools that you can use, including ones that are free and as simple as Google Docs.
Virtual Administrative Assistants
A virtual assistant, otherwise known as a VA, is someone who provides a business with support services, such as customer support or social media marketing while working remotely. VA’s are more commonly used by small businesses or entrepreneurs who are working alone and do not want to bring staff into their location. The benefits of outsourcing to a VA range from saving businesses time and money on recruitment to giving them the ability to pay only for the services they need, when they need them and much more.
These are just a few of the many tools available to help marketing and sales teams run more efficiently. Technology allows for complete transparency between departments within your business. When your business improves communication and saves time, then productivity increases.