Creating the perfect advertisement is like a tightrope walk. People have grown disgusted with seeing constant ads around them—especially when they interrupt programming that they like. As an advertiser, you still need to inform them about your product. You need to develop an entertaining marketing strategy that will keep customers from skipping your ads.
Make Them Fun
Fun advertisements can make people intrigued by your product in the first few seconds. You may portray a weird situation that spurs the conversation about your product. You might ask a weird question that keeps them guessing. Funny commercials can stick in your audience’s head.
Talk with your advertising team and get them to think creatively about your company’s products. Hold an in-house competition between employees. Your top three commercial ideas could then be expounded upon. Hold test audiences to gauge interest in the product. Find out a relevant sponsor that could speak on behalf of your product. Fun commercials will keep your audience interested long-term.
Incentivize Interaction
No matter what your advertisement is, you should have an action item that gets the viewer to want to do something. If your company is a subscription service, add a QR code that could take them to the website. At the very least add a URL.
You could also offer coupons or special deals to drive traffic to your website. You can sponsor content sessions with audio ads to reward your customers for interacting with your ad. Free trials can also motivate people who aren’t convinced about your business to give it a shot.
Stay Concise
People want to be entertained constantly. If your advertisement does not say a lot of great things in a little amount of time, it is unlikely people will focus long enough on what you are saying. Concision is becoming a more important attribute for marketing. If your advertisement is a minute long or more online, you should find a way to cut it down. Most likely, people will be more annoyed with a longer advertisement unless it is extremely entertaining or unique. Staying concise will not only show that you value people’s time, but it is better for business.
As you work through your marketing goals, focus on these three points: entertainment, action, and concision. These three will instruct people why they should care about your product, and entertain them while not taking away time from the content they want to watch. Your advertisements can become more effective and give you more money.
Read this next for more great tips: 3 Essential Tips to Streamline Your Business
Share This
You Might Like...
Unmasking VA Villains: 6 Ways to Spot a Scammer
Article by Lana Johnson, CEO and Founder at VA Gladiators Ah, the exhilarating world of hiring a VA – full of hidden gems who could save your biz life and, of course, the occasional scammer lurking in the shadows! But fret not, dear reader, we’ve got your back with some tips to help you…
How to Create An Irresistible Opt-In & Freebie
Creating opt-in page and freebie is a great way to grow your email list and engage with your audience. Here are some steps you can follow to create an opt-in page and freebie that your audience can’t resist: Know your audience: Before creating your opt-in page and freebie, you need to understand your audience and…
Upgrade Your Website To Thrive in Unpredictable Times
The current economic climate might be unpredictable, but it’s safe to say that having a solid website is crucial for any business looking to stay competitive. Investing in website enhancements can come with wide-ranging benefits for your business, such as boosting sales, improving customer satisfaction, and spurring growth. VA Gladiator explores some of the ways…