A single bad review probably won’t destroy your company, but a slew of bad reviews might drive away quite a bit of business. That is why business owners and entrepreneurs must always be on the lookout for new tactics that will boost the quantity and quality of reviews that they get. Here is a quick look at five strategies that will help you get the high-quality reviews that are going to drive customers to your business.
Incentivize Feedback
Offering incentives for feedback is one of the easiest and quickest ways to get the reviews that your company needs. Your customers’ time is valuable, and they probably won’t even think about leaving a review unless they have a particularly memorable experience or receive something in return. Your incentives could be as simple as offering them a coupon code or a small gift card for coffee. Before you begin offering incentives, you should double-check the review site’s regulations to make sure that your company won’t be blacklisted.
Source: Reseller Club
Get Specific With Your Sites
Not all review sites are created equal, so it’s important to carefully consider which ones to focus your efforts on. Getting a few positive reviews on a small online discussion board might be a sign that your business is doing something right, but Google reviews could easily reach tens of thousands of potential customers. As a general rule, you should focus on review sites that attract as many people as possible. There are only so many hours in the day, and you can’t spend all of your time wading through dozens of smaller review sites looking for feedback.
Source: Podium
Start an Email Campaign
Many business owners and entrepreneurs don’t realize just how effective email campaigns can be when they are carried out correctly. If you don’t already have a solid email list, then you should add a pop-up to your website that encourages visitors to input their email addresses. You should also consider using triggered emails that are sent when specific actions are taken. After a client places an order or receives your product, you can send them a quick email that thanks them for their business and encourages them to write a review.
Source: SendGrid
Respond to Bad Reviews
Even though it might seem counter-intuitive, responding to bad reviews could actually improve the quality and quantity of reviews that you receive. That being said, you need to respond to negative reviews in the correct manner. Being aggressive or condescending could end up hurting your business and driving away customers. The best way to respond to a negative review is to acknowledge the problem, apologize, offer an explanation, and then invite the individual to discuss the issue offline.
Source: Search Engine Watch
Make it Easy to Review Your Company
Most consumers won’t write a review for a company if they need to go through multiple steps. When a customer heads to a review site and finds out that a business isn’t even listed, they will probably leave right away. At the very least, you need to set up accounts on all of the major review sites. You might also want to add a few links to your website that sends visitors directly to those account pages. Many review sites even offer free downloadable banners that you can add to your emails or put on your website.
The final step in this process is making sure that you are offering a quality product or service. If your customer service is forgettable or your product is bland, then customers won’t be very interested in writing reviews or heading back to your company.
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